Authentic Hawaiian Shave Ice

The couple starts researching what it takes to launch a mobile shave ice trailer. They order the same top-tier machine they saw in Hawaii and start testing flavors. Lauren nails the name. Jacob starts shaping the brand.

Their first test? A teacher appreciation event at their kids’ school. Great cause, great test run—and a big hit.

Realizing they can't lug tables and gear to every event, they team up with a local builder to design a custom trailer. At the same time, they tackle the world of permits, licensing, and inspections.

Exactly one year after that fateful Hawaii trip, the trailer is delivered, wrapped in its new branding, and hits the road for real. Ono Ice Co. begins showing up at local events—any and everywhere.

Later that year, Ono Ice Co. joins the Tampa Bay Food Truck scene, landing spots at USF, TGH, and even getting a feature on Fox 13. Growth is steady. The following grows. So does the flavor lineup.

Jacob & Lauren feel a calling to relocate out of state. After much thought, they decide to sell—but only to friends they trust to continue what they started. The brand stays alive, the taste stays true, and Ono Ice Co. rolls on.

Under new ownership, Ono Ice Co. is just getting started. With the same killer flavors, top-tier gear, and community-first attitude, the plan is simple: grow smart, stay fun, and keep serving the best shave ice this side of the Pacific. The future's bright—and probably rainbow-colored.